At Present Influencer | paigevanderleest

Influencer Program | At Present

I was brought on board the At Present team as a social media and influencer consultant to lay the groundwork for their new influencer program. They are a growing e-commerce marketplace specializing in luxury jewelry sourced from small, independent artists. As a startup, their main goal was to increase awareness across social. The program took off immediately, landing earned impressions from creators like @ken.eurich (1.3M followers).

We hired paid creators to post on our behalf and used social listening for our gifting approach. We gifted product to influencers based on what we learned about through their social: to congratulate them on a book launch, to fill a need, or to send them quality product after they voiced their frustrations with a competing brand.