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Double cheeseburger paid Social | burger king

​In 2025, Burger King partnered with BarkleyOKRP to refocus attention on the Double Cheeseburger, tasking our team with developing a paid social campaign that re-energized the iconic menu item.

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As Social Supervisor, I helped lead social concepting and execution during a fast-paced production timeline by aligning closely with an existing TV shoot to capture behind-the-scenes content, custom social assets, and platform-specific ideas designed to maximize performance.

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The work resonated beyond its paid intent, with Burger King’s media team pushing to extend the content into organic, signaling that the creative struck the right cultural chord.

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