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PAIGE VANDERLEEST
IMT HOLD PAGE
The IMT Des Moines Marathon is a 3-day experience with 7 total events that attracts over 8,000 people each year. At Happy Medium, I lead content strategy throughout the year as well as live event coverage for the duration of race weekend. In 2019, we also launched their first-ever influencer and blogging program.
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Our team shoots photography, sends live updates, hosts Facebook lives and answers 100's of questions during race weekend, so you can imagine just how long the master plan was.
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Race weekend results total at over 1.9million social impressions, 20 thousand social engagements and 1,768 new followers.
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