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The IMT Des Moines Marathon is a 3-day experience with 7 total events that attracts over 8,000 people each year. At Happy Medium, I lead content strategy throughout the year as well as live event coverage for the duration of race weekend. In 2019, we also launched their first-ever influencer and blogging program. 

Our team shoots photography, sends live updates, hosts Facebook lives and answers 100's of questions during race weekend, so you can imagine just how long the master plan was.

Race weekend results total at over 1.9million social impressions, 20 thousand social engagements and 1,768 new followers.


Blogger Series

Race Weekend

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