PAIGE VANDERLEEST

In 2025, Marco's Pizza partnered with BarkleyOKRP to relaunch its social presence after years of inactivity.

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As Social Supervisor, I helped lead the development of the social strategy — guiding audience analysis, competitive audits, and the creation of a step-by-step relaunch plan. This included defining a more craveable, editorial content approach designed to drive trial and re-engage audiences.

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The relaunch generated 3K+ new followers in the first week and, within six weeks, began outperforming key competitors on average engagement rate.