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United We Move was launched when the world shut down in March 2020. Planet Fitness knew they wanted to keep people moving even when gyms were closed across the country. The campaign is a series of daily workouts streamed live on Facebook with extensions of other short-form content on various social channels. 

300 "work-ins" later, the campaign topped 360M+ impressions, 100M+ video views and resulted in a 4% increase in total engagement rate for Planet Fitness channels altogether. 

On the campaign, I managed daily live workouts, weekly and monthly campaign reporting, content optimization recommendations, community management strategy, and contributed to ideation for campaign extensions on new platforms and tools. 

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