PAIGE VANDERLEEST

While leading social strategy work for Visit Florida, our team at BarkleyOKRP partnered with the leisure lifestyle account Sunday Scaries to create a content series celebrating Florida’s unmistakable good vibes.

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As Social Supervisor, I was responsible for briefing our creative teams and ensuring messaging stayed aligned across all content. Once the campaign launched, I oversaw community management to maintain strong engagement and extend the conversation's lifespan.

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The series generated 3.7M views, 42K shares, and a 3.5% engagement rate, earning praise from Visit Florida leadership and other tourism industry stakeholders.